What Is So Special About Whole Foods?

What Is So Special About Whole Foods?

What Is So Special About Whole Foods?

While regular shoppers might already know why many people prefer Whole Foods Market, new shoppers might wonder, What Is So Special about Whole Foods?

 Well, Whole Foods leads in both organic and natural foods and also crates stores in many places.

These stores turn to be destinations that friends gather.

Additionally, when Amazon acquired whole Foods, there was a sympathetic decrease in the prices of many products, making prime members get amazingly better deals.

Although Amazon erects some speed bumps, Whole Foods remains a great place to shop and work. Shopping in Whole Foods is fun.

Whole Foods has replaced the conventional way supermarkets conducted their business (which was rigid).

With trails that will get you to and around kiosks from where good-looking food is being cooked and eaten.

People can cook their food and eat it. Eating whole foods gives you the feeling of eating at home.

Additionally, the food is always fresh since many people have similar ideas, making the ingredients’ availability guaranteed.

In addition to these, you will never get any problem with parking your car as there is ample parking. Massage studios are available.

Couple these few attributes of Whole Foods, and there are many more, with pleasant and understanding employees and see that Whole food is enviable.

Can Innovation Be One Of Whole Foods’ Popularity?

Yes. Whole Foods Market has been regarded as one of the most innovative organizations in many areas, especially in the health and wellness area.

Additionally, Whole Foods Market’s retail force continues to oppress competitors.

Indeed, the sales performance from the retail market department is a real force to reckon with compared to other large grocery stores that face uncertain futures.

Interestingly, Whole Foods has not been brought down by the corona pandemic.

While the pandemic mildly affected the company, Whole Foods’ innovativeness has seen it bounce back with enhanced vitality.

This was not when the company was bouncing back with force, as we say during the recession.

Indeed, it is unlikely to see Whole Foods come down anytime soon.

Does Whole Foods Sell Healthy Foods?

Yes. Healthy foods are one of the big secrets that Whole Foods have maintained over the years.

Whole Foods is not merely about public relations and marketing as it goes deeper than that for this mission-based company.

The company has been at the forefront of changing the world by offering healthier foods. Indeed, it can be said to go beyond the money.

What Is So Special About Whole Foods?

Keen scrutinizers can see that Whole Foods is more about impact than it is about the money.

This is a very effective strategy that seems to work every time for Whole Foods.

It is easy to track Whole Foods’ mission in anything done in the company.

When you look at the high-quality products, your amazement won’t stop until you look at Whole Foods’ creation of Wellness Clubs.

All the way to it’s efforts in educating consumers concerning nutrient density about specific foods.

However, I must agree that Whole Foods sells some products that are far from healthy, regardless of them being natural or organic (whoopie pies).

Whole Foods is no exception for carrying genetically modified foods that lack appropriate labeling and using a few ingredients like canola oil in some prepared foods that some hate.

Many companies look to Whole Foods to get inspired to succeed as the company has a mission-based approach in their business dealings.

Indeed, money comes as a secondary product of mission-oriented pursuits.

Is Whole Foods More Expensive?

Yes. Whole Foods can be expensive, especially to those who are not loyal shoppers.

By default, Whole Foods will cost you more by between 10% and 20% compared to typical grocery stores. 

While the higher quality ingredients commonly cause this increment, you are also paying for improved customer care, beautiful decor, and better product knowledge.

Although Whole Foods reduced prices after acquisition by Amazon, they are still more expensive by about 10-13% compared to other grocery chains.

But before we curse the company for the high prices.

It’s critical to understand that several deliberate efforts have been made to lower prices since Amazon bought Whole Foods Market.

For instance, in 2015, Whole Foods was way too expensive, and customers were overcharged across the board.

Indeed, at one point, they were fined a whopping $800,000 for deliberately overcharging their customers.

Investigations that led to the fining revealed that 80 different pre-packaged products were assessed.

After weighing each item, there was an appalling inaccuracy of the label.

The investigation concluded that 89% of the packages deviated significantly from the expected weight, violating Federal regulations. 

Additionally, the market was fined for having inaccurate checkout scanners and taxing non-taxable items.

While Whole Foods defended themselves by saying that these were not deliberate occasions, one is left wondering how such a large institution could make such blunders.

All the same, this is in the past since such blunders were eliminated since Amazon’s entry. But many stores across the globe have the same issues.

Whole Foods has faced more competition regarding the sale of natural and organic foods.

Many of the grocery chains have increased their organic offerings like Kroger, Walmart, and Target.

This enhanced competition has forced Whole Foods to lower its prices. Indeed, since last year (2020), there has been a 2.5% drop in their prices.

However, Whole Foods Market is still more expensive than Walmart, although they are cheaper than Sprouts but comparable to Trader Joe’s.

Unfortunately, a Bank of America study found that Whole Foods still leads as the most expensive grocery chain in the US.

Are The High Prices In Whole Foods Worth It?

Indeed, items like canned goods, pre-packaged foods, and other cooking ingredients are known to cost more than 50% compared to Walmart.

However, since Whole Foods does not allow artificial colors, growth hormones, preservatives, or flavors, the items might not be the same.

Therefore, some of these products in Whole Foods attract more prices. But many customers view this as acceptable.

Still, Whole Foods is cheaper on many items than Sprouts, especially on staples like peanut butter, dish soap, and fresh produce.

What Is So Special About Whole Foods?

A comparison of Whole Foods and Trader Joe’s finds that the latter has a different business model.

They claim to have all their store-branded items free from artificial preservatives, flavors, and synthetic colors.

They also claim that their foods do not contain any GMOs. This is also what Whole Foods claims.

The main difference between Trader Joe’s and Whole Foods is that the former buy from their suppliers without any middleman.

This enables them to source their foods at the lowest possible prices.

Additionally, Trader Joe’s purchases are in bulk, regularly switching out products that do not sell as well as expected.

While this has a good impact on their pricing, it is not necessarily a good thing as it means you might not get all your products at Trader Joe’s.

Consequently, many people end up going to Whole Foods, regardless of their prices, to buy everything they want under one roof.

Again, Trader Joe’s doesn’t accept coupons or run sales, with most of their products on the shelves being private-label brands.

Does Amazon Prime Make My Shopping At Whole Foods Cheaper?

Yes. After acquiring Whole Foods by Amazon, there came an introduction of discounts that targeted Amazon Prime members.

These members are entitled to a 10% reduction on all their purchases.

Additionally, there are weekly specials that target Amazon Prime members with free delivery in some cities.

Indeed, if you happen to be in such cities, you can receive your purchase within as little as 2 hours.

The Prime members’ discount is applicable in all 365 stores of Whole Foods Market. Perhaps, this is the reason you might need to consider having a Prime membership.

The membership goes for $119 per year.

Giving you access to Delivery services, Free two-day shipping, unlimited photo storage on a Fire or Kindle device, and Amazon Prime streaming music and video services.

Does Whole Foods Have A Smart Pricing Strategy?

Yes. Indeed, this is part of what makes Whole Foods Market thrive.

Like Starbucks, Whole Foods deliberately charges more since they know their customers want to pay for the unique ambiance and atmosphere, coupled with improved customer service.

This is unlike most grocery stores with thin profit margins, usually making profits by sacrificing either price or customer service.

For instance, consider smaller specialty stores with less inventory.

Selling at higher prices with many employees to enhance providing a better customer experience that incorporates free samples and tastings.

On the other hand, conventional stores are more significant, boasting more inventory and lower prices accompanied by bare minimum customer service.

Such stores have fewer employees as well as fewer specialty departments.

Walmart is an excellent example of this as you can’t get any help when you need it from the excessively long lines.

When you look at Whole Foods’ pricing, you will discover that it originates from their desire to take care of the planet and nourish people.

They avoid ingredients like high fructose corn syrup and artificial sweeteners.

Additionally, their standards are very stringent concerning environmental impact, animal welfare, and all products sold to consumers.

Ideally, shopping at Whole Foods is more than grocery shopping. It can only be described as a beautiful experience.

Consequently, people are willing to pay more for the services and the natural foods.

Again, due to Whole Foods’ strategically placed stores in high-end neighborhoods selling high-quality foods, they can charge higher prices.

Are The Products At Whole Foods Different Or Better?

Yes. Indeed, products sold at Whole Foods are all-natural and organically-grown products.

Many products and ingredients are banned at Whole Foods, making customers comfortable as they don’t have to check labels for artificial preservatives and ingredients.

While this was a unique thing when Whole Foods started, there are quality all-natural organic foods everywhere. This begs the question, should I, therefore, pay more?

Well, shopping at Whole Foods Market makes the buyer less concerned with the ingredients, wasting too much time looking for unwanted ingredients on the labels.

As long as you know a particular ingredient is banned from Whole Foods, you won’t have any reason to check if your product has it.

Therefore, you will be able to shop comfortably.

Due to the long list of banned ingredients like hydrogenated fats, preservatives, artificial sweeteners, and high-fructose corn syrup, families tend to trust the products displayed on the shelves.

Again, Whole Foods have better dairy and meat standards.

Although Whole Foods have ingredients’ standards for boxed and canned foods.

They have strict standards touching on hormones and additives added to dairy and meat and how the animals are treated.

They have a 5-step animal welfare rating system applied on all ranches from where they buy their produce.

They are particularly keen to avoid additional growth hormones and antibiotics. Again, they discourage the use of any animal by-products in feed.

There is also a requirement that all cattle, goats, and sheep spend two-thirds of their life eating quality pasture.

Another good thing about Whole Foods is that there are better environmental standards as they care about the environment.

For instance, they have not been using plastic sacks since 2008. This was way before a worldwide call for the use of eco-friendly products.

Additionally, Whole Foods compost or recycle more foods than what ends up into the landfill.

Is Whole Foods Still The Most Expensive Grocery Store?

Yes. Acquisition by Amazon prime discounts and Amazon’s price drops notwithstanding, Whole Foods is still the most expensive grocery chain in America.

This might surprise you, especially if you are from the southeast. This is because Publix boasts of its high pricing.

However, they are close to the pricing you get at Whole Foods.

The good thing about Publix is that they constantly buy one get one free sale and have great sales.

However, you might end up spending more even with the great deals.


Whole Foods is trendy due to its customer service.

Again, the type of products they sell makes them popular as they have some ingredients that they have banned, making customers feel safer shopping there.


Hi! I' am Tom. I was a manager in one of the biggest stores for over 10 Years, am also an SEO by night. I don't like to call myself a blogger; they are very analytical, do email marketing, and know all SEO stuff. I faced many questions from customers about different products, and there was hardly any help on the internet. After learning all the things about these products as a manager the hard way, I decided to start a blog and help other people.

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